Create less waste

The term Zero Waste is actually an industrial term referring to a Circular Economy and not just a lifestyle trend. This is where we design, manufacture, consume and recover without waste as an end product. Currently we have a Linear economy, which means we design with obsolescence in mind. Many people think that the term zero waste means all or nothing. In fact it is rather to carefully look at what we are designing, to embrace conscious consumption, material mindfulness, resourcefulness and simplicity. We need to shift our attitudes around consumerism, resources and materials and bring value back to our belongings.